As we all know Instagram as a big platform for everyone to share pictures, videos and message each other on it. But it doesn’t end there, for those that want to promote their business or advertise their product. With your Instagram, you can achieve that by turning it into an Instagram business profile. And this platform will you access a number of features that business owner may find useful.
Instagram Business you can advertise on Instagram and also give you access to promote a post right within the Instagram App. All just need to click on promote button on your Profile. With your Instagram business account, you can add your number, email address, and your location. So that other people would be able to contact you with your details provided. And also you can see insights on any of your post and stories to see how to engage with them. Even without them like it, and you would be able to see people that visited your profile even without them following you.
Benefit of Having Instagram Business Profile
Instagram Business is the best way to see what is going on your Instagram, and some people are feeling reluctant about switching their Instagram to Instagram Business profile. I hope with the benefits that will be listed below would convince you to switch to a business page.
- It enables you to access Instagram Insights. If you’re using a personal account you won’t know how well your post and stories are performing. But when you to switch to business profile you would be able to access Instagram Insights. And it’s the Instagram’s native platform that gives users data on Impression, audience, engagement and so much more.
- It also enables to run Instagram Ads for your post, so that other users can see even if they are following you or not.
- Another benefit of Instagram Business Page is that it has few extra features on your profile page. For example, contact buttons so that people can easily get in touch with you.
So if you’re a brand Instagram with this benefit I think you would switch your account to an Instagram Business page. And you won’t regret doing it.
How to Convert to an Instagram Business Profile | Instagram Business
- Log in to your Instagram account.
- Tap on your setting icon at the top right of the app.
- Click on “switch to Business profile”.
- Then Instagram will prompt you to connect to a Facebook business page. You have to be the Admin to the Facebook page in order to switch to an Instagram Business. (If you don’t have a Facebook page you can create one).
- After doing that, you will have to choose a category for your profile/business.
- Enter your contact details which are the email address, phone number and your address ( you can always edit this at times in setting)
- Then click “Done” button. You’ll be taken back to your Instagram profile which is now a business profile.
With a business account, you’ll have access to new business features and Instagram Insights. And it will also help to boost your productivity. So start switching to Instagram Business.